L'ORÉAL PARIS Préférence Ultra Light Platinum Blonde

Intense and radiant platinum blonde without any brassiness


(Price shown includes 20% VAT. - Excludes delivery costs)

Content : 1 Pc

Delivery by Tuesday, 12 December if you order by Monday at 09:30.

Only 7 items in stock

Last Chance for Christmas Orders: Order at the latest by 12 December at 23:59 CET. Click here for more details

Free shipping to United Kingdom from £59.90.
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Features & Advantages

  • With anti-brassiness balm
  • Without ammoniac
  • Up to 9 shades of lightening

Item no.: MUE-A9938700, Content: 1 Pc, EAN: 3600523776474


Extreme lightening (up to 9 shades) without brassiness! Special anti-yellowing pigments ensure a pure, glossy result. The contained anti-brassiness balm provides extra protection against these unwanted tones and is sufficient for up to 6 applications.


  • We recommend performing an allergy patch test 48 hours before using the product. Be sure to use the gloves provided and put a towel around your shoulders before you start.
  • Pour the bleaching powder into the developer cream and add the lightening agent. Shake the mixture vigorously. Now apply the mixture - depending on the desired result, leave it on according to the instructions, then rinse your hair.
Product Lines: Preference
For Whom?: Women , Men , Unisex
Hair Colours : Blonde
Hair Colour Durability: Permanent
Free from : Ammonia
Ingredients (INCI)

Bleaching Powder

  • potassium persulfate
  • sodium metasilicate
  • sodium persulfate
  • ci 77891 (titanium dioxide)
  • silica [nano] silica
  • kaolin
  • edta

Lightening Cream

  • aqua (water)
  • cetearyl alcohol
  • ethanolamine
  • propylene glycol
  • deceth-3
  • laureth-12
  • oleth-30
  • lauric acid
  • glycol distearate
  • polyquaternium-22
  • silica dimethyl silylate [nano] / silica dimethyl silylate
  • carbomer
  • edta
  • parfum (fragrance)

Developer Cream

  • aqua (water)
  • paraffinum liquidum (mineral oil)
  • hydrogen peroxide
  • cetearyl alcohol
  • sodium cetearyl sulfate
  • sodium salicylate
  • sodium sulfate
  • peg-40 hydrogenated castor oil
  • phosphoric acid
  • tetrasodium etidronate
  • tetrasodium pyrophosphate

Anti-Brassiness Balm

  • aqua (water)
  • cetearyl alcohol
  • behentrimonium chloride
  • amodimethicone
  • cetyl alcohol
  • c12-15 alkyl benzoate
  • guar hydroxypropyltrimonium chloride
  • sodium hydroxide
  • hydroxyethylcellulose
  • hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate
  • trideceth-6
  • chlorhexidine digluconate
  • fumaric acid
  • isopropyl alcohol
  • citric acid
  • cetrimonium chloride
  • parfum (fragrance)
Hair Colours - Important Safety Instructions and Warnings
Important Information For Non-German Speaking Customers

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