The Make-up of Make-up Artists - MAX FACTOR

Max Factor started his success story in 1909 when immigrating to Los Angeles with his family 5 years earlier. The native Russian quickly recognised that the Hollywood film industry was developing rapidly and started selling his first make-up and hair products in a small shop. During this time, he discovered that his business idea was an absolute niche in the market.

Today, the Max Factor brand has become an indispensable part of the beauty industry and not only inspires many highly recognised make-up artists around the world, such as Pat McGrath, but has also given many make-up fans glamorous looks for more than a century.