Luxury you can afford
Ulric de Varens Paris was founded in 1981. The brand's vision was clear from the start: "Luxury doesn't have to be expensive". The multiple award-winning perfumer produces high-quality fragrances in a price range that is affordable for everyone. UDV has already received prizes for both its fragrance creations and the playful, sometimes avant-garde, flacons.
The fragrance collections are constantly being developed according to the lifestyle of the target markets. In addition to the regular women's and men's collections, the range also includes cheeky fragrances (e.g. from the MINI series) that are particularly popular with teenagers.